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Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Mar 30, 2020

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:

1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and...

Mar 23, 2020

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move talk about diversity, equity and inclusion from talk to action


Mar 16, 2020

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

  1. How to navigate situations where your values and your organizations values differ
  2. Why good managers think of themselves as the mayor of a small town
  3. Will GenZ succeed where the Boomers...

Mar 9, 2020

Col. Ann Knabe, PhD, APR+M, discusses the growing threat of disinformation. She also discusses:

1) Taking a stand for PR ethics – is licensing the answer?
2) The importance of education and accreditation to ethical behavior

Mar 2, 2020

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of...