Ethics, Anthrax and Changing Consumer Behavior

Dec 3, 2018

Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.

In this Ethical Voices interview, Judy discusses:

• The ethics of determining if you should respond to a false, but tempting, claim
• Ethics concerns in research and data
• Instilling ethical decision-making across the corporate communications team
• The best ethics advice she received