Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Aug 26, 2019

Mike Neumeier, the CEO of Arketi Group, shares his insight on how PR pros can deal with ethics issues, including:

• What to do when a manager or competitor overpromises
• How and when to disclose
• Unexpected challenges with paid media

Aug 19, 2019

Adam Ritchie, the principal of Adam Ritchie Brand Direction, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.

Other topics include:

• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is...

Aug 12, 2019

Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.

In this Ethical Voices interview, he discusses:

• What to do when your personal ethics conflict with your company's ethics
• Ethical issues PR people will face with artificial...

Aug 5, 2019

Katie Paine, the CEO of Paine Publishing and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including:

• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions...