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Ethical Voices Podcast: Real Ethics Stories from Real PR Pros

Dec 9, 2019

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis

2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)

3) Why SCUBA diving is a great guide for change management

4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action